West Bromwich Public Realm Study

Client: Sandwell Metropolitan Borough Council / Regenco

Tibbalds had produced a Public Realm and Linkages Strategy for West Bromwich Town Centre in 2004.  The strategy aimed to create a safe, attractive and easy to use pedestrian environment.

Four significant development projects were subsequently proposed in the town centre, comprising: a retail-led development anchored by Tesco; new offices at Providence Place; a new Sandwell College Central Campus; and a residential-led mixed-used scheme at the Eastern Gateway.  These developments will have a major effect on the pattern of pedestrian movement. Tibbalds was appointed along with landscape architects Watkins:Dally to update the Public Realm and Linkages Strategy and add a new layer of detail, so enabling:

  • developers of individual sites to incorporate detailed public realm proposals that coordinate with the overall strategy; and
  • the local authority to secure S106 and other funding towards public realm improvements to link the various new developments together and – in particular – to improve linkages to public transport.

Works have now started, with total funding of £8.2 million including £4.1 million from the European Regional Development Fund (ERDF). Click here for more details.